Forsbergs Fritidscenter is Sweden’s leading distributor of camper vans. The company was founded in 1991 by brothers Christian and Mathias Forsberg.
Million SEK revenue
Employees
Of the company is owned by Nalka
Business Description
Since its inception, Forsbergs has grown from a small family-run business to an organisation with more than 60 employees.
The company offers some of the strongest brands in camper vans such as: Challenger, Concorde, Hobby, Niesmann Bischoff, Frankia och Bürstner.
The company has seven locations in the central and southern region of Sweden.
Company information
| Company | Forsbergs Fritidscenter |
| Status | Divested |
| Industry | Capital goods |
| Nalkas ownership | 52% |
| Investment year | 2011 |
| Year of exit | 2021 |
| HQ | Hyssna, Sweden |
| Turnover 2020 | SEK 798m |
| Employees | 127 |
| Website | forsbergsfritidscenter.se |
| CEO | Jonas Karlsson |
Investment Rationale
Leading retailer with strong brand portfolio benefitting from a growing market characterised by a shift to campers from caravans and motor yachts. Significant opportunity for geographic expansion as well as ample room for future acquisitive growth.
Nalka’s Ambition
Strengthen Forsbergs market position and drive growth through consolidation, acquisitions and geographic expansion.