Forsbergs Fritidscenter is Sweden’s leading distributor of camper vans. The company was founded in 1991 by brothers Christian and Mathias Forsberg.


Million SEK revenue




Of the company is owned by Nalka


Business Description

Since its inception, Forsbergs has grown from a small family-run business to an organisation with more than 60 employees.

The company offers some of the strongest brands in camper vans such as: Challenger, Concorde, Hobby, Niesmann Bischoff, Frankia och Bürstner.

The company has seven locations in the central and southern region of Sweden.

Company information

CompanyForsbergs Fritidscenter
Status Divested
IndustryCapital goods
Nalkas ownership52%
Investment year2011
Year of exit2021
HQHyssna, Sweden
Turnover 2020SEK 798m
CEOJonas Karlsson

Investment Rationale

Leading retailer with strong brand portfolio benefitting from a growing market characterised by a shift to campers from caravans and motor yachts. Significant opportunity for geographic expansion as well as ample room for future acquisitive growth.

Nalka’s Ambition

Strengthen Forsbergs market position and drive growth through consolidation, acquisitions and geographic expansion.