Current

Forsbergs Fritidscenter is Sweden’s leading distributor of camper vans. The company was founded in 1991 by brothers Christian and Mathias Forsberg.

560

Million SEK revenue 2016

60

Employees

52%

Of the company is owned by Nalka

Business Description

Since its inception, Forsbergs has grown from a small family-run business to an organisation with more than 60 employees.

The company offers some of the strongest brands in camper vans such as: Challenger, Concorde, Hobby, Niesmann Bischoff, Frankia och Bürstner.

The company has seven locations in the central and southern region of Sweden.

Company information

Company Forsbergs Fritidscenter
Status Current
Industry Capital goods
Nalkas ownership 52%
Investment year 2011
HQ Hyssna, Sweden
Turnover 2017 SEK 832m
Employees 60
Website forsbergsfritidscenter.se
CEO Maria Valentin

Investment Rationale

Leading retailer with strong brand portfolio benefitting from a growing market characterised by a shift to campers from caravans and motor yachts. Significant opportunity for geographic expansion as well as ample room for future acquisitive growth.

Nalka’s Ambition

Strengthen Forsbergs market position and drive growth through consolidation, acquisitions and geographic expansion.