Current

Hööks is Scandinavia’s leading equestrian company offering a wide range of products for riders, horses, stables and dogs.

50+

Nordic stores

350+

Co-workers who are all horse experts

3m

Touch points with customers

Business Description

Hööks is Scandinavia’s leading equestrian company offering a wide range of products for riders, horses, stables and dogs. Hööks has built strong proprietary brands in addition to a wide assortment of external brands.

Hööks was founded in 1931 and today operates more than 50 stores across Sweden, Norway, Denmark and Finland. In addition, the company has built a strong online platform primarily serving consumers in the Nordics.

Company information

Company Hööks
Status Current
Industry Consumer
Nalkas ownership 81%
Investment year 2014
HQ Borås, Sweden
Turnover 2017 SEK 474m
Employees 350+
Website https://www.hooks.se
CEO Joachim Höök

Investment Rationale

Hööks has a leading position in an attractive Nordic niche market.

Hööks’s core strengths lie in product development and passion for the equestrian industry, which translates to offering products at excellent value for money and while maintaining impeccable service levels at every customer touch point.