Hööks is Scandinavia’s leading equestrian company offering a wide range of products for riders, horses, stables and dogs.
Nordic stores
Co-workers who are all horse experts
Touch points with customers
Business Description
Hööks is Scandinavia’s leading equestrian company offering a wide range of products for riders, horses, stables and dogs. Hööks has built strong proprietary brands in addition to a wide assortment of external brands.
Hööks was founded in 1931 and today operates more than 50 stores across Sweden, Norway, Denmark and Finland. In addition, the company has built a strong online platform primarily serving consumers in the Nordics.
Company information
| Company | Hööks |
| Status | Divested |
| Industry | Consumer |
| Nalkas ownership | 81% |
| Investment year | 2014 |
| Year of exit | 2019 |
| HQ | Borås, Sweden |
| Turnover 2017 | SEK 474m |
| Employees | 350+ |
| Website | https://www.hooks.se |
| CEO | Joachim Höök |
Investment Rationale
Hööks has a leading position in an attractive Nordic niche market.
Hööks’s core strengths lie in product development and passion for the equestrian industry, which translates to offering products at excellent value for money and while maintaining impeccable service levels at every customer touch point.