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Nalka portfolio company Norstat has acquired Offerwise, a leading data collection company with representative proprietary panels across the Americas. This acquisition accelerates Norstat’s global expansion from a pan-European platform to a global data collection provider.
Offerwise, founded in 2001, is a leading provider of high-quality data collection for market research and insights with representative, proprietary panels throughout the Americas, and deep expertise in local markets. Headquartered in Brazil, the company also has a presence in Argentina, Colombia, Mexico, Chile, Peru, and the US. Offerwise has proprietary data collection capabilities in all American markets.
“Offerwise has a fantastic reputation and high-quality proprietary panels in markets that are important to our clients. I am absolutely delighted to welcome them into the Norstat family. The acquisition of Offerwise is an excellent strategic fit for us as we accelerate our global expansion, as part of our long-term growth plan, which this acquisition is fully aligned with. We are one of the leading data collectors for market research and insights across Europe, and we are now building a presence in more regions globally, including through acquisitions”, says Erling J.B. Eriksen, CEO, Norstat.
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