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Precis has acquired Phiture, a leading mobile and app marketing consultancy headquartered in Berlin, Germany. The acquisition marks a significant step in expanding Precis’s capabilities within mobile and app marketing while strengthening its global footprint across Europe and the United States.
Phiture is a leading mobile growth consultancy specialised in helping brands scale through App Store Optimisation (ASO), retention, Customer Relationship Management (CRM), lifecycle management and subscription optimisation. Its team of mobile marketers, growth strategists, and creative specialists will strengthen and extend Precis’ capabilities in one of the fastest-growing areas of digital performance.
“We are thrilled to welcome Phiture to the Precis group. Their deep expertise in mobile growth and App Marketing strengthens our strategic focus and capability to deliver measurable impact in a critical growth sector. This partnership not only broadens the strategic value we offer clients, but also expands our global reach across key markets in Germany and the US,” says Robin Cavonius, Group CEO, Precis.
Read more here:
https://www.precis.com/resources/precis-and-phiture-join-forces
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