Open Air Group is a group of companies focusing on development and marketing of products for hunting and outdoor life. Currently active in Finland, Sweden and Norway through three separate subsidiaries.


Thousand products available online


Own brands with over 400 proprietary products combined


Thousand unique visitors per month

Business Description

Open Air Group was created in 2016 with the ambition to become the Nordic online market leader within products for hunting and outdoor life, with a strong focus on development of new proprietary brands and products. Currently active in Finland, Sweden and Norway.
Open Air Group owns three separate subsidiaries within the sector, which together operate nine different brands and e-commerce sites.

Open Air Group consists of:

Retkitukku: A fast growing product developer and online retailer of hunting clothing and equipment, canine nutrition and other outdoor sporting and leisure equipment

Widforss: Swedish online retailer of hunting products and accessories

Tracker: Finnish company, specializing in developing, manufacturing and marketing of GPS receivers for animals

Company information

Company Open Air Group
Status Current
Industry Consumer
Nalkas ownership 74%
Investment year 2016
HQ Stockholm, Sweden
Turnover 2019 SEK 390m
Employees 58
CEO Camilo Sjödin

Investment Rationale

Retailing of hunting and outdoors equipment is still largely fragmented and relies on traditional physical retailers. A large potential exists in modernizing the industry and building an integrated product owner and online retailer.

Nalkas Ambitions

With Open Air Group, Nalka’s ambition is to build a Nordic market leader within hunting and outdoor products online, with control over the full value chain – from product development to sales and customer support. With a solid foundation of proprietary brands, the goal is to offer the best possible assortment and service, to an attractive price.