Open Air Group is a group of companies focusing on development and marketing of products for hunting and outdoor life. Currently active in Finland, Sweden and Norway through a number of separate subsidiaries.


Thousand products available online


Own brands with over 400 proprietary products combined


Thousand unique visitors per month

Business Description

Open Air Group was created in 2016 with the ambition to become the Nordic online market leader within products for hunting and outdoor life, with a strong focus on development of new proprietary brands and products. Currently active in Finland, Sweden and Norway.

Open Air Group consists of:

Widforss: Swedish and Norwegian online retailer of hunting, outdoor and dog products and accessories

Retkitukku: Finnish online retailer within hunting, dog food and accessories and other general outdoor products

Alaska Brands: Innovation and development of proprietary brands such as Alaska 1795 (hunting clothing), Burrel (hunting electronics) and Valio (canine nutrition)

Chevalier: Chevalier develops, designs and markets clothing and accessories for hunting and leisure under its own brand

Tracker: Finnish company, specializing in developing, manufacturing and marketing of GPS receivers for hunting dogs

Garphyttan: Swedish company with development, production and direct sales to end-consumer of outdoor, work and leisure wear. OAG is a minority owner in Garphyttan.

Company information

CompanyOpen Air Group
Status Current
Nalkas ownership74%
Investment year2016
HQStockholm, Sweden
Turnover 2020SEK 530m
CEOCamilo Sjödin

Investment Rationale

Retailing of hunting and outdoors equipment is still largely fragmented and relies on traditional physical retailers. A large potential exists in modernizing the industry and building an integrated product owner and online retailer.

Nalkas Ambitions

With Open Air Group, Nalka’s ambition is to build a Nordic market leader within hunting and outdoor products online, with control over the full value chain – from product development to sales and customer support. With a solid foundation of proprietary brands, the goal is to offer the best possible assortment and service, to an attractive price.