Open Air Group is a group of companies focusing on development and marketing of products for hunting and outdoor life. Currently active in Finland, Sweden and Norway through a number of separate subsidiaries.
Thousand products available online
Own brands with over 400 proprietary products combined
Thousand unique visitors per month
Business Description
Open Air Group was created in 2016 with the ambition to become the Nordic online market leader within products for hunting and outdoor life. The group invests in, and develops, companies within the outdoor segment and has a strong focus on development of new proprietary brands and products. The company is active in Finland, Sweden and Norway. Open Air Group currently consists of eleven subsidiaries and brands, divided into three divisions:
Technology
Tracker: Finnish company, specializing in developing, manufacturing, and marketing of GPS receivers for hunting dogs
Ultracom: Finnish developer and manufacturer of GPS devices and applications for dog-tracking.
WeHunt: The largest hunting app in the Nordics, with more than 400 000 users.
Brands
Chevalier: Chevalier develops, designs and markets clothing and accessories for hunting and leisure under its own brand
Alaska Brands: Innovation and development of proprietary brands such as Alaska 1795 (hunting clothing), Burrel (hunting electronics) and Valio (canine nutrition)
Garphyttan: Swedish company with development, production and direct sales to end-consumer of outdoor, work and leisure wear. OAG is a minority owner in Garphyttan.
Aclima AS: a Norwegian specialist in functional and outdoor Merino wool clothing.
Retail
Widforss: Swedish and Norwegian online retailer of hunting and outdoor products.
Retkitukku: Finnish online retailer within hunting, dog food and other general outdoor products
Company information
| Company | Open Air Group |
| Status | Current |
| Industry | Consumer |
| Nalkas ownership | 74% |
| Investment year | 2016 |
| HQ | Stockholm, Sweden |
| Turnover 2022 | SEK 912m |
| Employees | 250 |
| Website | https://www.openairgroup.se/ |
| CEO | Camilo Sjödin |
Investment Rationale
Retailing of hunting and outdoors equipment is still largely fragmented and relies on traditional physical retailers. A large potential exists in modernizing the industry and building an integrated product owner and online retailer.
Nalka’s Ambitions
With Open Air Group, Nalka’s ambition is to build a Nordic market leader within hunting and outdoor products online, with control over the full value chain – from product development to sales and customer support. With a solid foundation of proprietary brands, the goal is to offer the best possible assortment and service, to an attractive price.