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Nalka portfolio company Norstat has signed an agreement to acquire Sample Solutions, a specialist in high-quality B2B and hard-to-reach B2C sample. This strategic acquisition strengthens Norstat's market leadership position, enhancing its ability to deliver premium, verified B2B respondents across Europe while expanding its offerings to key public and private sector clients.
Founded in 2010 and headquartered in Rotterdam, Sample Solutions provides a wide range of sampling solutions within online/offline and mixed-mode methods, specialising in reaching hard-to-reach target groups. The company serves over 300 research agencies, consultancies, government bodies, and academic institutions across Europe.
“We are pleased to welcome Sample Solutions to the Norstat family. Their strong B2B capabilities and extensive experience in both qualitative and quantitative data collection align with our strategic vision to provide the highest-quality data collection services across Europe. I am confident that, under Carsten’s leadership, we will successfully execute the integration and accelerate growth as planned”, says Erling J.B. Eriksen, CEO, Norstat
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