Share
Nalka portfolio company Open Air Group has acquired the Norwegian outdoor e-commerce company Milrab.com. The acquisition is done by Open Air Group outdoor and hunting ecommerce specialist Widforss and is part of Widforss' long-term strategy to strengthen its presence and offering in the Nordic market. The transaction is subject to approval from relevant competition authorities.
Milrab has established a strong position in Norway with its range of high-quality products for outdoor activities and recreation. With the acquisition of Milrab, Widforss gains an additional channel to deliver a broad range of outdoor and adventure products to both existing and new customers in Norway.
“We are thrilled to welcome Milrab to the Widforss family. Milrab has a strong market position in the outdoor segment and an excellent reputation in Norway. Together, we look forward to further developing our offerings and creating new opportunities for our customers and partners across the Nordics,” says Mikael Nilsson, CEO of Widforss.
Read more:
Share
