
Eduviva Group
Current
Eduviva Group is a European leader in the educational and arts & crafts sectors.
Investment year: 2017
Turnover 2023: SEK 2.9bn

- 1
billion craft beads sold annually
- 40
thousand pre-schools and schools as customers
- 1500
employees
Eduviva Group (previously Lekolar Group) is a leading supplier in the educational and arts & crafts sectors, providing solutions for creative and playful learning to educators and consumers.
Eduviva Group consists of four business units; Lekolar, Heutink, Panduro and Playbox. Together the group has more than 1 500 co-workers worldwide.
Lekolar is the Nordic market leader in learning materials and learning spaces for educators. With heritage in Brio, Lekolar became an independent company in 2004. The company offers more than 40,000 products across two main business areas. The “Learn, Create & Play” business area providing educational material whereas “Learning Spaces” offers furniture for educational environments as well as playground equipment and outdoor products. Lekolar is based in Osby, Sweden.
Heutink is the Dutch market leader in learning materials and learning spaces for educators. Through its subsidiaries and brands like Educo and Nienhuis Montessori, the company offers a comprehensive range of educational tools and resources. In addition, the company designs, develops and produces their own product ranges and has a global footprint with sales in over 80 countries. Heutink is headquartered in Nijverdal, Netherlands.
Panduro and its Benelux subsidiary Pipoos, are market leaders of arts & crafts material with more than 100 stores and online sales across seven markets. Panduro is headquartered in Malmö, Sweden.
Playbox provides arts & crafts and hobby materials to customers in more than 30 markets. The company offers a wide range of solutions, varying from customised private label packaging to retail sales. Through its own manufacturing facility Playbox became the first in the world to produce beads from sugarcane in 2020. In addition, the fully owned subsidiary in Hangzhou China manages all aspects of Asia sourcing for the whole Eduviva Group. Playbox is headquartered in Älmhult, Sweden.
Investment year:2017
Turnover 2023:SEK 2.9bn
Industry:Educational products
Nalkas ownership:96%
HQ:Osby, Sweden
Employees:1500
Website:http://www.eduvivagroup.com
CEO:David Persson

Investment background
Eduviva Group offers a highly attractive customer proposition with a near complete assortment catering to a growing schooling market experiencing structural growth, driven by demographic shifts and increased priority of educational results.
Through a unique combination of a well-developed operational platform and best-in-class sourcing strategy, there exists multiple growth avenues across customer channels including market share gains within the Nordics as well as further geographic expansion in Europe.
Goals for 2030
Lekolar is the Nordic region’s leading supplier of products for schools and preschools. In order to contribute and be a relevant industry leader in 2030, Lekolar has developed its business model in an increasingly circular and sustainable direction. In 2019, Lekolar defined sustainable operational goals in five priority areas, in line with the plan for the UN’s global goals for 2030.
- By 2030, 80% of Lekolar’s offer shall be circular.
- In 2030, 80% of Lekolar’s purchases shall be covered by a supplier audit against a supplier code. Prioritization of audits shall be based on supplier risk assessment.
- In 2030, Lekolar shall have reduced its operations’ carbon dioxide emissions by 50%, compared with 2019.
- By 2030, 100% of wood-based materials in Lekolar’s products and packaging must be FSC- or PEFC-certified.
- 2030, no products sold by Lekolar shall contain PVC. In 2024, products intended for children under three years of age must be PVC free.