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Norstat has acquired Czech panel provider National Sample. The aquisition increases Norstat’s production capacity and expands its proprietary panel coverage in Central and Eastern Europe.
Founded in 2012 and headquartered in Prague, National Sample operates online panels in Czechia, Poland, Slovakia, Hungary, Romania, Bulgaria, Ukraine and Thailand, completing over 3 million interviews annually across 3,000 projects.
“We are delighted to finalise the acquisition of National Sample, which marks a key step in our journey to becoming a leading data collection company in Central and Eastern Europe. We see strong demand for high-quality data across these markets, and National Sample’s people, technology, and proprietary panels are perfectly positioned to support our ambitious growth strategy. We look forward to working closely with Tomáš Říha and the team to meet increasing client demand for data across these markets,” says Erling J.B. Eriksen, CEO,Norstat
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